If there is one kind of web marketing that is going to be around forever, it is going to be article marketing. If you look back, you’ll see that article marketing has been around for a long time now. Marketers and webmasters have been gaining large scale exposure through using article marketing forever. Article marketing is how you build a brand, get targeted traffic and actually get long term exposure.
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The real question, then, is this: why are so many article marketers failing? The reason for this isn’t actually that complicated: they submit bad stuff and get bad returns from it. These are the marketers who are behind all of those bad articles that are quickly filling up the web. How can you expect this kind of article marketing to really work for you? In this article we’ll teach you a few of the things you can do to actually make article marketing work.
The articles that you’re writing for the web have to be written for people. It’s true: do not make the major mistake of composing your article to please the search engines. This will pretty much always cause you to fail. What’s the reason for this? Because if your articles aren’t connecting with the readers, what’s the use? Even when you get search engine traffic it isn’t going to make sense. You need to focus your efforts on keeping your human readers impressed. People are more likely to link to the articles they actually enjoy. And this will automatically help you get your site ranked higher. Makes sense, right? Keep track of the republishing of your article. If you focus on marketing through articles, you’ll be much better off focusing on websites that will send lots of traffic your way. So if a website you think is worthy republishes your article, write it down. Later, you can use a direct approach for submitting your articles to them. This way you will be able to offer regular and good value to this specific site. In return, you’ll be able to get the right amount of traffic that you want. Think about it: you get more exposure for your articles and they have high quality content–you both win.
Remember that when you’re doing article marketing, your articles can’t be essays. Short, sweet and to the point is the goal here. You can’t simply go ahead and publish long articles and expect your readers to get happy. Your goal, don’t forget, is not to impress readers with your ability to write prose, it is to get people to visit your site or your blog.
So keep your article’s word count around 400 – 500 words. And at the same time, do not fall short of that amount. Your main reason for this goal is that the search engines are more likely to just pass over articles they see as being too short. So you need to focus on your readers as well as your search engines.
In order to create sustainable success with article marketing you must have a strategy. When you don’t have the right strategy in hand, you’re going to lag behind. Your goals should be on using the most effective strategy to take yourself someplace.
It will give you the much needed direction. It shows you the path that most other article marketers aren’t taking. By creating a simple game plan and working on it is an amazing way to make the most out of article marketing. It really does work.